Lecture 2 Exercise: Stage 1 - Brainstorming
This week we learned about the various phases in the design process - conceptual (analytical and creative) and production (executive, presentation and reflection). I never looked at it this way before! I came to the realization that in most of my previous designs before this module, I had actually gone through most of these steps!
We started off the first assignment of this module in Lecture 2: Me, Myself and I. In this assignment, we are to create one design based on the letters of our name, initials or nickname. In this case, I chose my nickname, ‘MEL’. With the manipulation of letters, use of symbols, shapes and colours, we are to use these letters to interpret ourselves.
This lecture exercise required us to describe ourselves, and generate thumbnails from there. This concept generation is part of the creative process. The first words that came to my mind: photography and dance. I worked with these two words, and generated the imagery of a camera (1) and a person dancing (2). Later on I worked with my other likes, sneakers (3), my fascination with interesting accessories (like shades) (4), fast food (5) and mixtapes/playlists (6).
Idea generation was not quite as easy as I thought. I enjoy doodling and typography, but in this case I took quite a while to conceptualize and generate some sketches.
In my next post, I will be selecting and refining 4 of these thumbnails and present to you my preliminary sketches!