Task: Design ONE postcard (both front and back) to promote, or create awareness of a chosen youth theme. The theme can be international, regional or local.
Exactly one week ago, I attended a dance battle event organized by the Korea-Singapore Dance Project and EMIX. I was so inspired that I chose it as the subject for this week’s assignment. What better way to celebrate youth exuberance and energy than through dance? In addition, this event was self funded by the project, hence they were not able to have proper promotional materials. This had to be a great opportunity!
So I started conceptualizing while I was still inspired - the idea revolved around the dance costumes of the original dancers that are still recognizable now.
Idea 1: paper cutout dolls, for example, from Teas2Dine4
Idea 2: The Invisible Man from Locking4Life
Idea 3: The “Polyvore”
Idea 4: Pharrell Williams Album Artwork
I chose idea 4 to work on. I guess the idea grew on me, because it reminds me of T-shirts, especially the A Bathing Ape clothing line. In addition, dancers and streetwear tend to go hand in hand. Another plus point was that it is similar to game icons and avatars, also seen in Habbo Hotel, etc.
After the brainstorming, I did some research by searching online and reconfirming them by asking my dance instructors about the costumes the original dancers used to wear. Nicholas (popping), told me that apart from the zoot suits, they also wore the “penguin” formal wear suits. KS (locking), enlightened me on the styles for locking - the mandatory stripes, suspenders, zoot pants, striped socks, vest, etc and referred me to http://www.locking4life.com/ Since he also dances hip hop in school, he told me about the baggy shirts and jeans, and “duregs” that hip hop dancers wore. However, it was not so common hence I replaced it with “New Era” Caps that dancers sport nowadays. Thanks to Nicholas and KS :D
More updates in another post!