Task: Apply Constructive Criticism Model in evaluating a design or artwork.
This week we were to put the Constructive Criticism Model to practice in evaluating a design or artwork. I chose the following piece of design from the Behance Network, Horoscope by Vadim Gannenko.
Description - A verbal account of what is there
In this design, the main subject wears a piece of headgear in the form of a fish and is drinking from a fish bowl containing a “fish” with a human face. This fishbowl is set on a table full of other things, including hooks, cakes made out of worms, sardine cans filled with water and straws. The background is of a blue floral print.
Analysis - A discussion of how things are presented with an emphasis on relationships
Basically the main subject is placed in a central position in the image, reflecting its importance in the design. At the other end of the straw that the central character is drinking from is another fish. This would allow one to relate to the horoscope of Pisces, which is often seen as two fish. The things placed on the table before the main character seem to be things that are consumed by fish, possibly conceptualized as a fish’s meal. The consistent use of blue throughout the design would lead one to think of the sea, or ocean.
Interpretation - A sense of the meaning, implication or effect of the piece
I find this design to give a literal sense of the word ‘fish’ - basically being under the sea and what it “eats”. Of course, one would marvel at the clever use of colours and intricate details of the piece. I find the use of old sardine cans to be quite ingenious. The design is also very whimsical.
Judgement - Evaluating the successes and shortcomings of the piece
Judging the entire design, I would give it a thumbs up for such a unique concept, use of colour and composition of the image. It succeeded in catching my attention out of the many other designs I saw on the website. One would have to give careful thought to see the link between the the main subject and the items placed in front of it. However, I find several shortcomings. The Pisces symbol may not be very obvious or significant to the audience, if one does not have knowledge of the horoscope. In addition, the image does not convey characteristics or traits of the Pisces. Perhaps the designer could have considered the use of a Pisces’ personality to portray the image of a Pisces. It could give the audience more knowledge about Pisces. In addition, I did not find the use of a floral background to be of relevance to the entire design. It could have been an attempt to not overdo the design, to be full of sea related images. If that is the case, it is probably acceptable.